well equipped

beyond events.

Smörgåsbord is well equipped to handle any task that comes our way. This experience goes beyond just events. Our team draws from a variety of backgrounds, industries, and disciplines to craft an engagement experience that goes deeper than the norm. Our experience is rooted in advertising, sports marketing, writing, music tours, interior design, theater, and much more.

  • we listen.

    Good prep means everything. Our goal is to become good stewards of your brand. To learn everything we can about the story you want to tell.

  • we think.

    We don’t make creative concepts that cater to our own egos. We make creative to satisfy the needs of your following, your story, your brand.

  • we plan.

    A great experience takes detailed planning. It means knowing what questions to ask before they become questions at all. It means answers.

  • we do.

    Good preparation, creative thinking, and thorough planning mean nothing without exceptional execution. We pride ourselves on execution. Doing it right is what we do.

define your story

strategy & creative

  1. Marketing Strategy


  • Industry research

  • Data-driven solutions

  • Brand and consumer insight development

  • Creative integration

  • Content development

2. creative & content

  • 2D design (print collateral, incentives)

  • 3D design and rendering

  • Interactive design (environmental, digital, gamification)

  • Activation concepts

  • Copywriting and editing

  • Storytelling

  • Brand positioning and development

  • Photography and videography

deliver your brand

management & production

3. management & logistics

  • Detailed schedules and budgets

  • Venue search and acquisition

  • Contract negotiations

  • Operations and logistics

  • Hospitality and catering management

  • Shipping and logistics

  • Registration management

  • Ground transportation

  • Road show/tour coordination

  • Recaps and reporting

4. fabrication & production

  • Design and technical renderings

  • Local union and non-union labor selection and supervision

  • AV production and lighting

  • Materials selection

  • Construction and fabrication

  • Permanent and temporary installations